The Claude Skill That Writes Your Brand Kit
Six plain questions in, a one page brand kit out. I built it because everything my business published looked like a different company. The skill is a free download below.
Build no. 01 · Branden Bell · Built with Claude
TL;DR
Built A tool that asks six plain questions and writes a one page brand kit.
Who Anyone making their own site, graphics and posts with no written brand.
Changed My site, graphics, videos and blog all reference one brand kit now.
Yours The skill, free, no email needed.
The sheet the tool produced. One page: colour roles with exact values, the type scale, the wordmark and its usage rules.
Why I Built It
I make everything my own business publishes. The website, the marketing graphics, the videos, the blog posts. All of it, me.
And every one of them looked like a different company.
Not badly made. Just unrelated. I would open a new file and start over on colour, on type, on spacing, because there was nothing written down to start from. I had a logo and a vague sense of warm and grounded, and that was the entire brand.
It only became obvious when I sat down to rebuild the site and could not commit to a single colour value.
The Mess I Was Living In
Four kinds of work, all blocked on the same missing page.
- The website rebuild. No colours or type to commit to, so it kept stalling.
- Marketing graphics. Every asset drawn from scratch, none of them siblings.
- Video work. No palette to animate against.
- Blog and social. Covers and posts with no shared look.
None of that is a design problem. It is a decisions problem. I had never made the decisions and written them down.
How It Works
Six questions, asked in two short rounds, in plain English. No brief, no mood board, no design vocabulary.
01 It asks about the business, not about design
What is it called and what do you do. Who are you trying to reach. What should someone feel when they land on you. Any colour you already know you want. Do you have a logo. What do you do for people and why should they trust you with it.
That is the whole interview. Six answers.
02 The answers pick a recipe, then rules take over
The feel and the colour instinct select a starting palette. Everything after that is decided by written rules rather than taste, which is the part I actually wanted.
03 It will not build a sheet that breaks the rules
This is my favourite part. The gates are not warnings, they stop the file from being written. Body text has to clear a contrast floor. A positioning line over 175 characters gets rewritten, not shrunk. A headline whose letters break apart at display size gets caught before anyone sees it.
The argument happens before the sheet exists instead of after it ships.
04 It writes the page, and everything behind it
Out comes a web page, a PDF and an image, plus a small JSON file holding every decision, so the whole thing can be rebuilt the day something changes.
The Part That Does The Work
Most of the value is not code. It is this, the colour system written down as something a build script can refuse to violate.
| Order | Role | Share | Job | 1 | FOUNDATION | 60 | page background | 2 | STRUCTURE | 15 | all body and heading text | 3 | SUPPORT | 10 | secondary blocks, fills | 4 | DEPTH | 10 | borders, captions | 5 | ACCENT | 5 | one thing per screen Hard constraints - Structure on Foundation must clear 7:1 contrast. The build script fails below this. - Never pure black or pure white. Tint the foundation toward the accent temperature. - One accent. A second saturated colour becomes Support at reduced saturation, or it gets cut. - Percentages must total 100.
From the skill palette reference. The build script reads it and fails loudly.
Get The Claude Skill, No Charge
The same brand kit generator, templatized, with nothing of mine left in it. Drop it in your Claude skills folder and run the six questions on your own business.
- SKILL.md The six questions and the order to ask them in
- palettes.md Six recipes and the colour rules the build will not bend
- typography.md Six approved pairings, all free for commercial use
- copy.md Formulas for all seven pieces of writing on the sheet
- build_kit.py Writes the page, the PDF and the image, and fails on any broken rule
- brand.json The source of truth, so it can be rebuilt later
No email, no signup. Unzip it into your Claude skills folder and ask Claude for a brand kit.
Who This Suits
Worth your time if you make your own marketing, you have never written your brand down, and you would rather have rules than opinions.
Skip it if you already have a brand guide you actually follow, or you want a logo designed. This does not do that.
And if you would rather not build it yourself
I Do This Around Your Business, Not Mine
This one took me an afternoon and a lot of arguing with myself about contrast ratios. Most of my week is the same work at client scale, on their stack: ClickUp systems for service businesses, and lately the Claude tooling that sits on top of them.
If you have looked at your own operation and thought the decisions have never been written down, that is the conversation.
- A call. You talk, I ask, nothing gets pitched.
- Honest answers on what to fix, what to simplify, and what to leave alone.
- If it is worth going deeper, we keep going. If it is not, I say so.
The intro call is free. If we go further, consulting is $250 for the first hour, then $75 an hour.
Twenty minutes, on my calendar, no charge and nothing to cancel.
I am Branden Bell. I run Bell Consulting Solutions out of St. Petersburg, Florida. PMP, ClickUp Verified Consultant, and the person who answers the email.