Why I Built It
I make everything my business publishes. The site, the graphics, the videos, the blog posts.
And every one of them looked like a different company.
I'd open a new file and start over on colour, on type, on spacing, because there was nothing written down to start from. I had a logo and a vague sense of warm and grounded, and that was the whole brand.
It only became obvious when I sat down to rebuild the site and couldn't commit to a single colour value.
The Mess I Was Living In
Four kinds of work, all blocked on the same missing page.
- The website rebuild. No colours or type to commit to, so it kept stalling.
- Marketing graphics. Every asset drawn from scratch, none of them siblings.
- Video work. No palette to animate against.
- Blog and social. Covers and posts with no shared look.
None of that was a design problem. It was a decisions problem, and I'd never sat down and made the decisions.
How It Works
Six questions, asked in two short rounds, in plain English. No brief, no mood board, no design vocabulary.
01 It asks about the business, not about design
What is it called and what do you do. Who are you trying to reach. What should someone feel when they land on you. Any colour you already know you want. Do you have a logo. What do you do for people and why should they trust you with it.
That's the whole interview.
02 The answers pick a recipe, then rules take over
The feel and the colour instinct select a starting palette. Everything after that is decided by written rules rather than taste, which is the part I actually wanted.
03 It won't build a sheet that breaks the rules
This is my favourite part. The gates aren't warnings, they stop the file from being written. Body text has to clear a contrast floor. A positioning line over 175 characters gets rewritten, not shrunk. A headline whose letters break apart at display size gets caught before anyone sees it.
It has saved me from myself more than once.
04 It writes the page, and everything behind it
Out comes a web page, a PDF and an image, plus a small JSON file holding every decision, so the whole thing can be rebuilt the day something changes.
The Part That Does The Work
The useful part isn't the code. It's this, the colour system written down so a build script can refuse to break it.
| Order | Role | Share | Job | 1 | FOUNDATION | 60 | page background | 2 | STRUCTURE | 15 | all body and heading text | 3 | SUPPORT | 10 | secondary blocks, fills | 4 | DEPTH | 10 | borders, captions | 5 | ACCENT | 5 | one thing per screen Hard constraints - Structure on Foundation must clear 4.5:1 contrast. The build script fails below this. - Never pure black or pure white. Tint the foundation toward the accent temperature. - One accent. A second saturated colour becomes Support at reduced saturation, or it gets cut. - Percentages must total 100.
From the skill palette reference. The build script reads it and fails loudly.
Get The Claude Skill, No Charge
It's the same brand kit generator I used, with everything of mine stripped out. Drop it in your Claude skills folder and run the six questions on your own business.
- SKILL.md The six questions and the order to ask them in
- palettes.md Six recipes and the colour rules the build will not bend
- typography.md Six approved pairings, all free for commercial use
- copy.md Formulas for all seven pieces of writing on the sheet
- build_kit.py Writes the page, the PDF and the image, and fails on any broken rule
- brand.json The source of truth, so it can be rebuilt later
No email, no signup. Unzip it into your Claude skills folder and ask Claude for a brand kit.
Who This Suits
Worth your time if you make your own marketing, you've never written your brand down, and you'd rather have rules to follow than another opinion.
Skip it if you already have a brand guide you actually follow, or if what you want is a logo designed. It doesn't do that.
